Girls Global Initiative NYFW Content Creator

Project Summary

I was recruited as a content creator to film and edit behind the scenes footage of the "Embrace the Flow" campaign ran by Global Girls Initative during New York Fashion Week 2024.

Focusing on a line of T-shirts worn by both models and prominent activists alike, I created a series of Instagram Reels aligning with GGI's brand of empowering and educating women.

Skills: Capcut, Premier Pro
Date: September 2024

Pre-show fittings

I recorded and compiled footage from the day prior of the models trying on their outfits and practicing their walks.

Runway Walks

I recorded the runway show at NYFW and created a reel that highlighed each models outfit and walk as they posed for photos and interviews.

Behind the Scenes Process

I created a reel the told the narrative of the entire day's process starting with makeup/wardrobe, to backroom interviews, to runway, to photoshoots at Times Square.

Activist Features

As we had prominent activits be part of our runway show, I created reels that highlighted their specific presence at the event to bring awareness to strengthen the feeling of unity and diversity across the brand.

Reflection

Getting to work as a videographer in addition to a content creator in such a fast paced, high exposure event such as New York Fashion Week was an incredibly rewarding experience that allowed me to push the boundaries of my editing/filming skills. It allowed me to dive into the world of high fashion while promoting the invaluable message of empowering women!